Brand Identity

The word ‘brand’ is rather hard to accurately define. While a logo is a big part of it, the look and feel or visual presence is actually driven with strong branding identity. A businesses brand identity is not defined by the limitations of design guidelines. But rather, it must also take into consideration things such as content, copy-writing, image treatments and color. In addition, engagement at touch points like service and experience also work to define a brand. A reputation is critical in defining a businesses brand. Often times this entire concept of many moving parts, both tangible and intangible, are the abstract ideas that create a perceived promise which a business wants to uphold. Brand identity shapes these empty spaces where a business cannot constantly interact with it’s target audience, customers and clients.

The objective to define a branding identity or definitive style guide is not always something that will happen immediately or quickly. It is important to keep in mind that your brand & identity are evolving with your business and as it becomes more closely involved with your target market. No matter what stage you are at in your business life cycle, it’s the right time to connect with us so we can help you mold the shape of your business vision.